Chapter one
A farm town. A big hunger.
I grew up in South Dakota farm country, the kind of place where big dreams sound a little ridiculous out loud. My dad served in Vietnam and came home with a Bronze Star. Agent Orange took him years later. Everything I have built sits on what he gave up.
Chapter two
Finding sales
At 20 I walked into a Barnes and Noble, pulled Jeffrey Gitomer's Little Red Book of Selling off the shelf, and read until closing. Then I came back the next day. And the next. That book taught me the thing I still believe: people buy from people they trust.
Twenty one years later, I got to do events with the author of that book.
Chapter three
One car. One direction.
Eight years ago, after Thanksgiving dinner, I packed everything I owned into my car, hugged my family, and pointed it at Miami. Plenty of people told me not to go. I went anyway.
Chapter four
The post that built a company
In November 2021 my mentor told me to follow the two things I loved, events and sales, and to say it out loud. So I made one post: who has an event I can sell at?
That post became Event Sales Agency. Since then: 400+ Events, $75M in client sales, 100,000+ Attendees.
Chapter five
Then I built the machine
Running a company at that pace is relentless. Ads, intake, calls, cash and reporting, all moving every day across a dozen tools that never talk to each other. So I put an AI operator inside the company and trained it on how we actually run. It writes my morning brief, grades every sales call, watches the money, and tells me what is on fire before I ask.
I started hosting AI masterminds in my Miami condo, sometimes on two hours notice, building live projects for everyone in the room. Today I teach it from stages and build it for founders who want their company to run while they are on stage.
What it is for
Bring your people with you
I surprised my mom with a new home. My mom, my brother and I rode 450 miles across Iowa together. I took my aunt, who kept me going when nothing was working yet, to watch Caitlin Clark from the second row.
There was a time I needed people in my corner. My favorite part of any of this is getting to be in theirs.
Bet on yourself. There is more inside you than you can imagine.